In this blog post, we explore how best to align your workplace with your values to boost your mental well-being and allow you to bloom - much like the spring season.
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Change is everywhere, and whether we like it or not, it is inevitable. As PR and communication experts, it is our job to communicate change our clients endure with the utmost precision to ensure colleagues and stakeholders are crystal clear about what’s changed and how to address it to ensure clarity and transparency.
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This past weekend, 127.7 million people tuned into Super Bowl LIX, making it the most-watched Super Bowl in history. The cost of a 30-second advertisement during Super Bowl LIX was a whopping $8 million, making them the most expensive Super Bowl commercials in history. Here we highlight the different influential PR tactics big brands used this year to successfully convey their messages.
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In this blog post, we’ll share an example of how we created an influencer marketing program for our Leica Geosystems client. Leica Geosystems, a provider of products and services for the heavy construction industry, needed to distinguish itself from competitors and came to Chirp for counsel on how to bolster brand awareness.
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B2B influencer marketing is just getting started. Hear why you should consider utilizing influencer marketing for your company to bolster brand visibility, reach your target audience, and ultimately impact your purchasing decisions.
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As we finish out our year and look back at our accomplishments - as a company, a team, and in partnership with others - we can’t help but reflect on what we learned.
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There seems to be more uncertainty than ever, and it’s not just the change in season. The news can be overwhelming, whether the economy or the upcoming election.
However, in such moments, it’s important to maintain a steady focus on your company’s growth. Instead of being anxious as the year closes, view this period as an opportunity to recalibrate and get ahead.
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Get ready: Change is here to stay, whether we’re ready or not! Learn about how to stay agile and the power it holds.
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The end of one year sets the stage for the next
As summer fades and the fall air starts to cool, we find ourselves entering the final stretch of the year and with an opportunity to chart a course for the year ahead. Here are our tips for successfully conquering Q4!
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Brilliant stories spread like wildfire because they connect with something deep within us. When a story is truly brilliant, it doesn’t just capture attention; it pushes people to share it with others. Those who hear it can’t help but talk about it because it’s just that good. But what exactly makes a story brilliant?
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The Olympics never fail to create a truly magical experience, but what makes them so pivotal worldwide? SPOILER ALERT: It's the authentic stories that create buzz and touch the hearts of audiences everywhere.
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BEAT THE BUZZWORDS!
Corporate Lingo: Is it REALLY helpful? Join us as we explore the nuances of business speak and how it can complicate communication.
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Everywhere we turn, there’s a new Artificial Intelligence (AI) platform that “you have to try.” In all honesty, it’s confusing. Will these new softwares replace the need for human labor and eliminate our industry as we know it? Here are our thoughts…
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As the summer sun shines brighter and the days grow longer, many businesses experience a seasonal slowdown. Rather than viewing this period as a lull, this “summer season” presents a unique opportunity to embrace the culture of summer while propelling your professional life forward - learn how YOU can use this season to your advantage!
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It’s easy to get caught up in meetings, schedules and deadlines – our professional careers are a major part of our lives. But how boring would it be if we were just a sum of our accomplishments at work, and not a beautiful combination of passion and personal interests that make us truly individuals?
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What a better way to learn more about us than through the words of those who know us best: Our CLIENTS! This post covers the aspects of our agency our clients value the most. Take some time to learn more about what we bring to the table when you partner with us!
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How do you help your brand stand out in a sea of competitors? In today’s competitive business landscape, it’s often difficult for brands to stand out based solely on their value or features. In this article we explore how to ensure your brand attracts attention no matter how saturated your market is!
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If you feel like your brand keeps getting "lost in the noise", you're not alone. The key to getting your voice heard is through DIFFERENTIATION. Effective brand positioning can be the difference between your brand’s success and obscurity in your market
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