GL Hendricks
Senior Consultant, Strategic Planning
GL joined Chirp in July 2018 after having served as a senior leader at some of the most recognized multi-national public relations and marketing agencies, as well as working in-house with some of the most recognized brands in the world.
GL believes that brands are living, ever-evolving creatures that must engage with audiences correctly to stay relevant, gain reach and be resilient in today’s business landscape and to be successful in today’s changing landscape, brands need a strategic vision and a creative plan. He lives by the motto “Success is born in strategy.”
GL serves as a trusted counselor to senior management on all facets of integrated-marketing/branding campaigns, including strategy development, branding, and implementation, sales programs, influencer marketing, content creation and distribution, executive visibility and thought leadership programs, IP creation and amplification, multi-disciplined communication platforms and messaging, high-profile partnership identification/management, experiential and event marketing, targeted insights cultivation and competitive analysis.
During his 20+ year career, GL has designed and executed several national and international award-winning programs including PR Week’s Cause-Marketing PRogram of the Year, Street and Smith's Sporting Event of the Year and several PRSA Silver Anvils. GL is a graduate of Auburn University.
