2024 - The Year of Learning
As we finish out our year and look back at our accomplishments - as a company, a team, and in partnership with others - we can’t help but reflect on what we learned. Our year was filled with continuous learning - about ourselves, our clients, industry trends and relevant topics.
So, what exactly did we learn this year and how will it impact how we evolve in the year(s) ahead? Let’s recap the 5 ideas we explored in a countdown to the new year!
#5: Personalization and Authentic Connections
In the beginning of 2024, we tackled the idea of how to keep a B2B businesses’ brand relevant amongst all the flashy marketing of the holidays. B2B businesses require long and thoughtful decision-making and rely on relationship-building with stakeholders. Because of this sort of disconnect, we encourage B2B brands to personalize engagement through targeted messages, customized gifts for their audiences, and well timed marketing campaigns to show that they understand and care about their audiences’ needs.
In later pieces, we discuss how embracing conversational and more humanistic messaging fosters authenticity. As AI becomes more prevalent and ever-changing, one thing that all companies can agree on is that authentic human connections is important- something a robot cannot perfect.
#4: Strategic Reflection and Goal Setting
It’s important to take time throughout the year to reflect on what is working for your marketing strategies and course correct as needed. Whether it’s spring-cleaning time, where you can ask yourself if your social media is converting to leads, or the summer season, where you can grow and prepare for the busier times in the future.
A good marketing strategy reflects on successes and challenges to set realistic and impactful goals. Review your marketing campaigns and make obtainable goals to see results that matter.
#3: Creativity, Passion, and Thought Leadership
At Chirp, we believe in the importance of outside life and our passions. Establish the significance of what makes your creativity and curiosity thrive and bring the energy into the workplace. It will boost your ideas and filter into your marketing strategies. Being a thought leader in your industry comes from a place of passion, so fuel your passions and reap the benefits.
#2: The Art of Brilliant Storytelling
A big part of our year (and a fun story to tell) was the Paris Olympic Games. We loved the competitions, but what we really learned was how the art of storytelling unites audiences. Brilliant storytelling is key to selling your brand. How do you become a brilliant storyteller?
Use concise words to get right to the point (spoiler: your audience might not always appreciate fancy words), focus on emotional connections, and develop narratives with a “hero”, whether that be a person, product, or item. Find solutions to what your audience needs and make it a story.
The good news is that you don’t need to be a Pulitzer-prize winner to be a brilliant storyteller.
#1: Adapting and Thriving in Change
We learned a lot about embracing change this year. How do we continue to thrive in change? We learn to become agile, take risks, and adapt to a shifting environment. Nothing ever gets better if it stays stagnant. The introduction of AI in the business world is a big change, and we agree that using new technologies to our advantage is a way to stay on top of the game.
While the world around us is ever-changing, always remember to stay grounded in your values, mission, and your dedication to audiences.
Forward Momentum
As a company, we spent time this year thanking our clients for their trust and collaboration, especially as we celebrated our seven-year anniversary! We could not do what we do without our amazing team, clients, and partners, and we are so grateful that we are given the opportunity to learn and collaborate with each of them to deliver results that matter.
A countdown to the new year doesn’t mean that we leave what we learned in 2024. We take everything with us, expand and grow as the ball drops into the new year.
We’re taking each of these learnings into 2025 and look forward to new learnings that the new year will bring. What are you taking with you into 2025?
Cheers to the holidays, the end of a great year, and the start of an even greater one! Happy Holidays and Happy New Year from our team to yours!